Term

Plain meaning

Why you care

⚡ Generative AI

Makes new text, images, or video from prompts.

Outputs you see in ChatGPT, MidJourney, Runway.

⚡ LLM

Large Language Model (e.g., GPT-4, Claude, Gemini).

Does the writing, coding, reasoning.

⚡ AI Agent / Assistant

An LLM that acts (reads email → files data).

Automates busy-work.

Token

About ¾ of a word.

Most tools price by 1 K tokens—know your quota.

Tool

What It Really Is

Best-Fit Situations

Everyday Workflow & Pro Tip

ChatGPT GPT-4o

General-purpose LLM with “Code Interpreter” and GPT-Store plug-ins.

• First-draft blogs • Data crunching • Quick code snippets

1️⃣ Upload a CSV → ask “Group by category, chart 6-month trend.”

2️⃣ Paste chart + summary straight into Notion.

Pro Tip: save the whole chat as a custom GPT so teammates can rerun it.

Jasper

Template-driven copy platform with locked Brand Voice & built-in SEO mode.

• Company blogs & newsletters • Long-form white papers

1️⃣ Choose “One-Shot Blog” → enter keyword & POV.

2️⃣ Generate title, outline, 1 000 words, meta-description in one go.

Pro Tip: connect SurferSEO API to auto-score competitiveness before you publish.

Writesonic

Landing-page & product-description generator; pulls data from live URLs or ASINs.

• Ecommerce listings • SaaS landing pages

1️⃣ Paste Amazon ASIN → “Instant Article.”

2️⃣ Choose “Pain-Agitate-Solve” framework; export HTML block.

Pro Tip: switch output language to 🇪🇸 Spanish or 🇫🇷 French for quick localization.

Copy AI

Chat-style ideation engine; strong at headlines & hooks.

• Paid-ad copy • Social captions • Micro-emails

1️⃣ Open “Growth Ideas” → supply product & audience.

2️⃣ Copy ten A/B ad hooks → bulk-import into Meta Ads.

Pro Tip: use “Tone Swap” to generate playful, formal, or sarcastic variants for different channels.

Poe (You AI)

Meta-chat portal: run GPT-4, Claude 3, Gemini in one window and compare outputs.

• Prompt tuning • Quality benchmarking

1️⃣ Enter master prompt → view three model answers side-by-side.

2️⃣ Copy best paragraphs into doc.

Pro Tip: create a shared workspace so teammates vote on the strongest draft—crowdsources quality fast.

Tool

Core Strength & How It Works

Best-Fit Projects

Workflow & Pro Tip

MidJourney v7

Discord bot; excels at cinematic lighting, rich textures.

• Social banners • Book covers • Mood boards

1️⃣ /imagine cinematic portrait, neon rim-light, --stylize 400.

2️⃣ Upscale variant; save 4 K JPEG.

Pro Tip: store prompt variables in a Notion table—swap subject + color for endless on-brand series.

DALL-E 3 (Bing Image Creator)

Best at precise text-in-image (posters, infographics); free via Bing.

• Event flyers • Infographics • Pinterest pins

1️⃣ Prompt: “Minimalist poster: ‘AI Summit 2025’, bold font, white space.”

2️⃣ Download transparent PNG; refine in Canva.

Pro Tip: prepend high-resolution, 3-D render for sharper product shots.

Adobe Firefly

Commercial-safe outputs; tight Photoshop integration; powerful “Generative Fill.”

• Ecommerce product photos • Background swaps

1️⃣ Upload product shot → remove background.

2️⃣ Type “tropical beach sunset” → brand-new backdrop.

Pro Tip: use “Match Color” to sync lighting with original photo—looks like real shoot.

LeonardoAI

Designer-friendly UI, exports layered PSD/PNG sequences.

• Marketing posters • YouTube thumbnails • Game assets

1️⃣ Choose “Prompt Magic” → input style words.

2️⃣ Export PSD, tweak text layers in Photoshop.

Pro Tip: enable “Alchemy” to isolate foreground, background, and lighting channels—fast compositing.

BlueWillow & Canvas AI

Zero-cost or freemium; one-click resize & social templates.

• Startup blogs • MVP pitch decks • Student projects

1️⃣ Generate hero image in BlueWillow.

2️⃣ Send directly to Canva → auto-resize into 1080×1920 Reel cover.

Pro Tip: Canva’s “Animate” button turns still image into a 3-sec motion bumper for Reels—no extra software.

Tool

What It Really Does

Everyday Use-Cases

How to Get Pro-Level Results

Runway Gen-3

A true text-to-video generator—type a prompt, get a 4 K clip, then paint over objects with a “magic brush.”

• TikTok product demo

• B-roll for Kickstarter

• Cinematic logo stinger

① Prompt: “rotating matte-black smartwatch, studio rim-light, 5 seconds” ② Mask watch face → type “glowing hologram” → instant VFX, no reshoot.

InVideo

Converts any URL or script into a scene-by-scene video; auto-pulls stock, adds voice-over & captions.

• Turn top blog into YouTube video

• Weekly LinkedIn recaps

• Promo for online course

Paste blog link → choose “Square + Vertical” export → tweak brand colors → schedule directly to social via InVideo calendar.

Pika Labs

Animates a single still into a looping motion clip or GIF—perfect for thumb-stopping teasers.

• Animate MidJourney art

• Moving background for webinar opener

Drop PNG → set motion direction & duration (e.g., “camera push-in, 3 s”) → export transparent MP4, layer over text in Canva.

Haiper

Pairs uploaded audio with AI-generated visuals, cutting on beat drops automatically.

• 15-sec Reel ads

• Music-driven TikToks

• Lofi “study-with-me” loops

Upload trending sound → paste 3-line script → Haiper auto-edits to rhythm; add one branded end-frame for recall.

Kling AI

Turns a scribbled storyboard into a moving previz so clients see the concept before filming.

• Agency pitch decks

• Explainer-video storyboards

• Pre-visualizing commercials

Sketch six frames in Figma → import to Kling → generate rough cut → gain approval, saving thousands on reshoots.

Agent LLM

Core Super-Power

Concrete Workplace Example

Setup & Safeguards

Claude 3 Opus (Anthropic)

Reads 200 K tokens—entire books, massive PDFs—without forgetting context.

Legal team drops 150-page supplier contract → Claude outputs red-flag table + plain-English summary.

Use “system” message: “Return JSON with clause-id, risk-tag, mitigation.” 

—makes results importable to Excel.

Gemini Advanced (GoogleAI)

Baked into Google Workspace; speaks 32 languages; live Google Search access.

Marketing exec types in Sheets: =Gemini("Translate column A to French, keep emojis") → instant localization.

Switch to Workspace-trusted mode to stop Gemini writing outside your domain data.

Grok (Elon Musk AI)

Scrapes real-time X/Twitter + web, answers with a dash of snark—great for team chats.

In Slack: /grok summarize top three competitor launches in last 24 h, include links.

Channel-restrict Grok to avoid oversharing private chatter; keep logs for audit.

Qwen (Alibaba AI)

Fully self-hostable, multilingual, GPL-friendly weights—privacy by design.

Finance dept indexes internal PDFs → Qwen + LangChain → private “ChatPDF” without sending data off-site.

Deploy via Docker on-prem; enable access logs for EU AI Act traceability.

Mistral Medium & DeepSeek LLM

Tiny, open-weight models that run on a laptop GPU—no cloud fees.

Field engineer on oil rig runs offline assistant that translates manuals & suggests fixes—no internet needed.

Quantize to 4-bit with gguf; response ≈ 5 GB VRAM. Ideal where connectivity is scarce.

Tool

What It Actually Does

When to Reach for It

1-Minute “Wow” Demo

Perplexity (“ChatGPT + Google”)

Combines web-scale search with an LLM that must show its sources.

• Drafting articles that need hyperlinks

• Quick market comparisons

• “Explain-this-concept like I’m 12” moments

Ask: “Compare AWS Bedrock vs. Azure OpenAI—give a price table, link docs.” → Copy the ready-made table straight into Slides.

Consensus AI

Reads + scores 200 M peer-review papers, returns a yes/no confidence bar with DOIs.

• Health & wellness blogs

• White-papers that require evidence

• Killing myths on social media

Query: “Does a standing desk boost calorie burn?” → Get consensus %, top 5 studies, free PDFs.

Heuristica

Runs your text through an “argument-strength MRI”—flags logical gaps, bias, weak evidence.

• Opinion pieces, policy briefs

• Sales decks that must sound bullet-proof

Paste your executive memo → red highlights show circular logic; fix before the board sees it.

Connected Papers

Turns any DOI or arXiv link into an interactive citation map—core papers, derivatives, fringe ideas.

• Thesis scoping

• Patent landscaping

• Finding “white-space” R&D niches

Drop a rival’s patent → instantly spot under-served subtopics your team can own.

Elicit + Iris AI

Bulk-upload PDFs → auto-extract methods, results, limitations into a spreadsheet; Iris adds plain-language “lay summaries.”

• Consultants building evidence tables

• NGOs translating research for non-experts

Feed 30 climate reports → export CSV → pivot-chart key metrics in 60 s.

Tool

Core Super-Power

Everyday Scenarios

Power-User Shortcut

GitHub Copilot (⚡ Microsoft AI)

Auto-completes code, explains blocks, suggests tests.

• Building MVPs

• Refactoring legacy scripts

• Learning a new language on the job

Write plain-English comments first: “# function to clean CSV and plot histogram”—Copilot fills in pandas + matplotlib.

DeepSeek Coder

16 K-token context means it can read your whole repo before replying—multilingual, open-source.

• Codebase audits

• Bulk i18n translations

• Adding auth or new APIs across dozens of files

Prompt: “Scan for SQL-injection risks, list files & patches.” → PR-ready suggestions.

Amazon Bedrock (Claude, Llama, Mistral)

One API → swap underlying LLMs → optimize for cost, speed, accuracy.

• SaaS apps needing scalable AI endpoints

• A/B-testing model outputs vs. pricing

Call same endpoint with modelId="anthropic.claude-v3" then "meta.llama3", log latency & cost to pick the winner.

Meta Llama 3 (open weights)

Fine-tune locally with zero license fees; great for offline, privacy-tight workflows.

• On-device support chatbots

• Edge-AI IoT devices

• Regulated industries

Use qlora to train on your company FAQs in under 4 GB VRAM, deploy via Docker—no cloud.

Wolfram-Alpha Notebook

Symbolic math + natural-language queries + instant interactive charts.

• Cash-flow forecasts

• Engineering calcs

• Classroom demos

Type: “Break-even point for $20k fixed cost, $7 variable, $30 price” → formula, graph, slider to test scenarios.

Microsoft Excel + Copilot

The spreadsheet you know, supercharged by GPT.

• Ad-hoc data cleaning

• One-click charts

• Natural-language formulas

In any cell: “=COPEXT(‘Split full name, proper case, sort by last purchase date’)” — spreadsheet does it live.

Scenario

5-Step Workflow

Time Saved

Extra Tips & SEO Angles

🚀 Product Launch Week

(landing page + social buzz)

1. Writesonic → “Generate long-form launch page, keyword: eco-friendly smartwatch.”

2. MidJourney → Prompt product renders (photoreal, white backdrop, soft studio lighting).

3. Runway Gen-3 → 15-sec teaser video from tagline.

4. Pika Labs → Create looping GIF hero for email header.

5. Perplexity → “Top 5 competitor features table—cite sources.”

≈ 8 hours/campaign

Add Perplexity chart to page for E-E-A-T boost; reuse MidJourney images in Amazon listings.

📰 Weekly Newsletter

1. ChatGPT GPT-4o → Draft 350-word email (“friendly, story style, CTA at end”).

2. Copy AI → Generate 10 A/B subject lines.

3. Bing Image Creator (DALL-E 3) → Header illustration with brand palette.

4. Consensus AI → Fact-check key stats (filter papers > 2021).

5. Hoctagon GPT inside Zapier → Autopost issue to LinkedIn & convert to Thread.

≈ 4 hours/week

Use Consensus citations as footnotes—boosts credibility and SEO rich‐snippet odds.

🕵️‍♂️ Competitive Intelligence Monday

1. Perplexity → “What’s new in ‘AI-powered CRM’ last 7 days? Provide links.”

2. Grok in Slack → /grok summarize key funding news from SaaS rivals.

3. Connected Papers → Map patents around “predictive customer churn.”

4. Elicit → Batch-extract KPIs from 10 whitepapers to CSV.

5. Claude 3 → “Create 5-slide exec summary with SWOT.”

≈ 6 hours/analyst

Feed Elicit CSV into Looker Studio for live dashboard—share with sales team.

🎓 Course-Creator Content Day

1. Jasper → Outline module (“Prompt Engineering 101”).

2. LeonardoAI → Slide images, export PSD for tweaks.

3. InVideo → Convert outline to lecture video with captions.

4. Sora (beta waitlist) → Produce cinematic intro sequence.

5. DeepSeek Coder → Generate downloadable code notebooks.

≈ 1 full day

Use InVideo’s auto-caption to meet accessibility SEO; host notebooks on GitHub Pages for backlink juice.

💰 SMB Finance Friday

1. ChatGPT Code-Interpreter → Import QuickBooks CSV → “Create cash-flow waterfall.”

2. Wolfram Notebook → Forecast next 12-month runway.

3. Qwen (self-host) → Summarize findings into internal doc—data never leaves server.

4. Runway → 30-sec video briefing for team.

5. E-mail via Copilot → Draft board update & attach assets.

≈ 5 hours/controller

Mention “cash-flow forecast generated with AI finance tools” for SEO around Data Analysis AI.

Risk Zone

60-Second Check

Recommended Tool or Setting

Data Privacy / PII

Are you pasting customer or employee data into the cloud?

• Use Qwen or DeepSeek LLM on-prem.

• In Copilot, toggle “No logging” under enterprise tenant.

Copyright & Licensing

Do your AI images permit commercial use?

• Adobe Firefly = safe for ads.

• For MidJourney, enable “pro plan commercial license” and avoid trademarked styles.

Hallucinations in Regulated Content

Any health, legal, or financial claims?

• Cross-check with Consensus AI or Perplexity citations.

• Add human reviewer sign-off line in workflow.

Bias & Fairness

Could outputs discriminate (hiring, lending)?

• Run draft decision through Heuristica bias scan.

• Keep documented human override.

EU AI Act Category

Is your use “high risk” (HR, credit, healthcare)?

• Maintain automated audit log (Claude “conversation history export”).

• Provide explainability summary to end user.